As avid supporters of Pocklington Arts Centre and frequent attendees ourselves, we were thrilled to have the opportunity to collaborate with the management team on a rebranding initiative for this iconic venue. Situated in our studio hometown, Pocklington, the Arts Centre holds a special place in our hearts, and we were eager to contribute to its revitalisation.
Brand Identity
Website
Signage
Interiors
Building Fascia
Video
Animation
Pocklington Arts Centre
Drawing inspiration from the Arts Centre's rich history and diverse programming, we embarked on developing a new identity that reflects its multifaceted nature.
The branding extends across all facets of the Arts Centre's presence, from marketing collateral to printed materials, website, social media platforms and the interior and building signage. Animated screen idents, featured in the cinema and foyer displays.
As avid supporters of Pocklington Arts Centre and frequent attendees ourselves, we were thrilled to have the opportunity to collaborate with the management team on a rebranding initiative for this iconic venue. Situated in our studio hometown, Pocklington, the Arts Centre holds a special place in our hearts, and we were eager to contribute to its revitalisation.
With a keen focus on user experience, the website emphasises simplicity and accessibility, prioritising seamless navigation and easy access to ticket sales. Our goal is to ensure that every interaction with the Arts Centre, whether online or in person, is intuitive and engaging, inviting audiences old and new to experience the magic of this cultural hub.
The new identity illustrates the flexibility and multi-purpose use of the Arts Centre. Picking up on historical references, we sought to characterise this in a simple gobo (a type of theatrical stage lighting) stencil style graphic.
Re-imagining the visitor experience throughout the venue, inside and out.
