MacBrant, also known as The Mind Guy, is dedicated to helping businesses foster a culture of support and understanding in the workplace, recognizing that mental health is a vital aspect of every individual's well-being. Through his advocacy work, MacBrant empowers organisations to prioritise mental health and create nurturing environments for their employees.
Brand Identity and logo
Social media graphic postcards
Brand Toolkit
Website
MacBrant
MacBrant, also known as The Mind Guy, is dedicated to helping businesses foster a culture of support and understanding in the workplace, recognizing that mental health is a vital aspect of every individual's well-being. Through his advocacy work, MacBrant empowers organisations to prioritise mental health and create nurturing environments for their employees.
In our recent work with Paddy MacBrant, we embarked on a journey to develop a brand identity that authentically reflects his mission and values. The result was a deeply personal brand identity that resonates with his audience and embodies the essence of his mental health advocacy work.
Understanding the importance of cost-effectiveness for a startup business, we devised a strategy to maximize impact within budget constraints. To raise awareness and promote positive coping strategies around mental health, we created a series of social media postcards featuring key messages. These postcards serve as powerful tools for spreading awareness and fostering dialogue on mental health topics.
In addition, we designed a physical toolkit that could be produced affordably and easily distributed. This toolkit serves as a tangible resource for MacBrant to send to potential clients, providing valuable information and serving as an icebreaker during follow-up conversations.
Through strategic design solutions, we've equipped MacBrant with the tools he needs to make a meaningful impact in the realm of mental health advocacy, all while staying mindful of budget considerations.
We designed a simple website to help guide MacBrant's clients along their mental health journey.
