Art & Soul is a community-focused collective that promotes and supports local artists in the Beverley and Hull areas in the UK. They are known for showcasing the work of emerging and established artists. Providing a platform for local artists to display their art. Their aim is to engage with the community, and encourage artistic expression in various forms.
A Boards
Brand Guidelines
Brand Identity
Business Cards
E-Brand Toolkit
Favicon Design
Klaviyo Mail Templates
Logo Lanyards
Leaflets
Letterheads
Name Badges
Packaging
Print
Signage
Store Fascia Design
Art&Soul
Art & Soul is a community-focused collective that promotes and supports local artists in the Beverley and Hull areas in the UK. They are known for showcasing the work of emerging and established artists. Providing a platform for local artists to display their art. Their aim is to engage with the community, and encourage artistic expression in various forms.
The branding we developed is both vibrant and distinctive, designed to capture attention and entice visitors into the stores. We ensured consistency across all visual touchpoints, from storefront signage to window displays, reinforcing a cohesive and engaging brand experience.
By incorporating local iconography into the design, we enhanced the regional connection and relevance. By integrating graphics that resonate with local culture and landmarks, we helped Art & Soul create a stronger bond with the community, making the brand not only recognisable but also relatable among local customers.
Overseeing the production of store fascias, ensuring that the design remains consistent and impactful, ultimately led to achieving a striking final result.
We are really pleased with the re-brand of Art & Soul, the design strategy focussed around a playful logo featuring geometric squares, symbolising the diverse range of artists and producers that Art & Soul supports.